Hi, I'm Anna Campbell.
I've spent most of my life being the "good girl".
Reliable. Dependable. Always there. Always delivering. Always thinking about everyone else's needs before my own.
For years, I thought that was simply who I was but now I see it differently.
I think many of us are following invisible rules we've inherited without ever consciously agreeing to them. Rules about being agreeable, staying humble, waiting until we're ready, not asking for too much and putting everyone else first.
Those rules shape far more than our careers - they influence how we earn, lead, communicate, negotiate and define success.
Once we notice them, we have a choice.
And that's where the rebellion begins.
“You're not someone else's sidekick. You're the main character in your own story.”
Anna Campbell, Good Girl Rebellion
Why I started this podcast
I created this podcast because I wanted a space to explore those invisible rules in real life.
Some episodes are practical how tos and some are reflective. Some will challenge the assumptions you've held for years without even realising it.
Together we'll explore what happens when we stop living on autopilot and start making conscious choices about the way we work, lead and live.
What you'll hear
A mix of solo episodes and conversations with brilliant guests exploring careers, entrepreneurship, money, visibility, leadership, psychology and the invisible rules that shape them all.
We'll talk about pricing and confidence, ambition and burnout, self-promotion and success but we'll always come back to the same question:
What invisible rule is shaping this behaviour, and what changes when we recognise it?
If you've ever felt you're capable of more but couldn't quite explain what was holding you back, you're in exactly the right place.
I'm the founder of the Good Girl Rebellion, an international bestselling author and speaker exploring the invisible rules that shape women's careers, leadership and entrepreneurship.
My book, Good Girl Rebellion: Build the Business, Break the Rules, Be Limitless, was published in 2025 and shortlisted for the Business Book Awards 2026. Through my writing, speaking and coaching, I help brilliant women stop overgiving, undercharging and overworking, so they can build success on their own terms.
One of the ways this shows up is the self-employment pay gap. Women who work for themselves consistently earn less than men - not because we're less capable, but because many of the invisible rules we've inherited influence how we price, negotiate, sell and value our own work.
You can also find me at goodgirlrebellion.com, on Instagram @annaccampbell, and in the pages of Good Girl Rebellion - available in paperback, Kindle and audiobook.